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Harder Getting a Good Deal

Honda Toyota Logos

U.S. car industry is back on track, reporting strong sales across the country in the first quarter of 2012. The industry pushed numbers to the best quarter since before the recession. Volkswagen even had its best first quarter since 1973.

Good for the country. Maybe not so good for car buyers. Going forward, you will not see deals and incentives as good as last year. Strong sales mean that most automakers can go easy on discounts and financing offers.

It might, however, be worth keeping an eye on Honda and Toyota. Even if they haven’t revealed any surprising deals so far, something is bound to happen. Honda was the only major company with a decline in the first quarter. Sales slipped 5 percent. Since 2009 Honda has lost almost 2% of its market share. Toyota, being No. 3 in U.S. vehicle sales, is also loosing market share. The share has dropped almost 3% since 2009.

Still, both car makers are raising the forecast for 2012 sales. But how will they achieve that?

Problems for Toyota probably go back to 2009, when different safety issues forced a recall of more than 8 million vehicles. At the same time shoppers turned their back on Honda models like Civic and Accord. U.S. News & World Report ranks the 2012 Civic 25th out of 41 compacts. Consumer Reports has dropped the Civic from its recommended list. Car buyers are looking elsewhere.

Toyota and Honda need to get customers back into their show rooms. They need to get the consumer’s trust back. They need to be more aggressive.

Expect to see some better incentives and events from these companies soon.

About Mark
Problem solver. Entrepreneur. Music nerd. Traveler.

7 Comments

  1. Did you take the real test and failed? What questions did you miss?

    I think the point with a practice test is too see if you studied and learned the driver’s handbook. This page does a good job covering that. Still dont think you can expect exactly the same question at a real test. Even the prep questions DMV gives you are not the same as the real ones.

  2. Hmm, I Went to The DMV, And Like… There Was No Question That I Get From Here, I Mean I Only Got Three From The Ones I get Here. So Like, What Do I DO Wrong?

  3. Claudette Delphis October 8, 2012 at 9:18 am

    please review your answer concerning on which side of the road cyclists must travel.
    The correct answer is : WITH THE FLOW OF TRAFFIC.

    Your answer is: AGAINST TRAFFIC……FACING TRAFFIC…….THIS IS WRONG.

    Thank you for your attention & have a nice day.

    Claudette Delphis
    cd75015@comcast.net

    • Well, you complained about this elsewhere as well. I can only repeat my previous answer:

      You are correct. You should not ride a bicycle facing traffic.

      However, I cannot find such a question in any test.

      If you take your test again and encounter the question or statement, please comment directly! It is a bit pointless doing it here, because I cannot see which question causes this misunderstanding.

  4. I believe that american car companies are winning back the american consumers.Cars like the Charger,300,Corvette,Caddy,Mustang,Challenger.I must admit I am a bit sadden that Pontiac no longer lives….the G9 was a great car.

  5. YourLemonLawRights June 4, 2012 at 5:58 am

    Honda and Toyota are top brand car manufactures who now a days having many recalls on their top models..

  6. Crabby Old Geezer May 30, 2012 at 7:04 am

    My first Toyota was a 1970 LandCruiser, which was bullet proof. My first Honda was a 1975 Civic 5-speed. We have had many Toyota’s and Honda’s since. All great cars and trucks. Just pop the hoods on a Honda or Toyota then the hood of a Ford or Chevrolet. If you have any mechanical knowledge you will see the difference. I’ve owned Fords and Chevys to over the years. Over 53 cars so far since I’ve been driving. We own at present a 2008 Toyota Rav4,1965 VW Convertible, 1966 VW Bug, 1968 VW Truck, 1997 Buick, 2000 Honda Civic and a 2012 Honda Fit. All good cars for what they are. The VW’s are gaining value where the Buick is loosing though it cost many times the price of the VW’s.

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